Shape the future of sport with READY. 

Assessment & Strategy

Discover your next strategic leap with a clear roadmap for growth. We assess where you stand today and apply design thinking, data insights, industry benchmarking, and collaborative workshops to solve your biggest challenges.

Training & Culture Change

Equip your workforce with the knowledge, tools, and mindset to navigate industry shifts and lead transformation. Our customized virtual and in-person training programs make digital transformation and emerging technologies accessible, develop future-ready leadership, and position your organization as an industry thought leader.

Implementation & Delivery

Turn strategy into action with tech-driven solutions and programs that create real impact. Whether it’s a proof of concept or full-scale rollout, we deliver seamless execution, from program design and curation of partnerships to technology integration and performance evaluation.

Our specialist fields

  • We optimize and integrate AI to transform your organization. We assess your digital and AI infrastructure to pinpoint high-impact opportunities for growth. We work with your team to build knowledge and tools to leverage AI effectively. And we bring AI to life with generative AI solutions and real-time interactive avatars.

  • We turn your Web 3.0 vision into reality. Our expertise spans blockchains, digital currencies tokenization, digital identity and collectibles, decentralized networks and DAOs, metaverse and spatial computing. With deep technical expertise and a global network in Web 3.0 and sport, we provide end-to-end project management, from advising on blockchain networks and developer tools to executing campaigns and outreach, all with full legal and regulatory compliance.

  • We accelerate your social impact. We design and deliver ESG strategy and programs that leverage technology and sport to engage communities, drive meaningful change, and position you as a leader in sustainability innovation.

  • We evolve your brand for greater impact. We refine strategic positioning, visual identity, and creative execution to help your brand stand out. We blend traditional branding and communications expertise with data insights and AI automation to streamline workflows, improve audience engagement, and help your brand transmit and amplify its purpose to global audiences.

  • We position you at the forefront of growth in women’s sport. We provide strategic advisory for your next commercial, investment, and communities opportunities, leveraging the latest market trends and our global expertise to expand commercial potential, grow diverse audiences, and develop professional programs.

See our work in action.

International Olympic Committee (IOC)

  • Artificial Intelligence
    Implementation & Delivery

  • Pilot an AI-powered avatar to engage and educate audiences of the Olympism365 Innovation Hub.

  • We led stakeholder consultation to design an avatar that reflected the Olympism365 Innovation Hub. We configured the avatar on Hub resources and deployed it on Hub’s digital home.

  • An interactive, multilingual avatar called Nova trained to discuss sport, innovation, and sustainable development.

Chiliz Blockchain

  • Tech-Enabled ESG
    Implementation & Delivery

  • As the leading sports blockchain, Chiliz wanted to leverage their Web 3.0 infrastructure and unique brand ecosystem to foster inclusivity and deeper engagement in sport, especially community sport, women’s sport, and sport for development.

  • We designed and delivered the Includ3d Accelerator, a four-month Certification program featuring 40+ case studies, 13 expert sessions, and tailored mentorship for select sport and impact organizations.

  • 320+ people representing 182+ organizations in 46 countries completed the first of its kind Certification on Blockchain Sport and Social Impact.

ChildFund Rugby

  • Brand & Creative Impact
    Assessment & Strategy

  • ChildFund Rugby wanted a compelling brand strategy to better communicate its unique mission and impact and set itself apart within the sector, for elevated brand awareness and engagement with key audiences, including rugby fans and commercial partners.

  • READY developed a Future-READY Brand Platform, establishing a unique value proposition, strategic narrative, and the dynamic tagline "Powered by Rugby." We also configured AI content specialists and created a brand awareness campaign.

  • ChildFund Rugby gained a clearly defined brand identity, introduced a refreshed brand to its different stakeholders, and established a roadmap for innovative, AI-powered growth, successfully positioning them for greater recognition, thought leadership, and to digital engagement.

European Olympic Committees (EOC) EU Office

  • Artificial Intelligence
    Training & Culture Change

  • Equip representatives from National Olympic federations (NOCs) and international federations (IFs) with AI practical knowledge and tools.

  • Designed and facilitated an interactive workshop on AI tools for sports organizations.

  • Representatives from National Olympic federations (NOCs) and international federations (IFs) gained relevant examples and demos on AI tools, as well as an understanding how AI can enhance operational efficiency and engagement.

SZN ONE

  • Web 3.0
    Strategy & Asessment; Training & Culture Change

  • Advice and professional development on Web 3.0, emerging technologies, and social impact opportunities in the football industry.

  • We delivered a 6-month personalized education, professional development and business incubation program.

  • An expanded professional network and the launch of SZN ONE, a tech-enabled football platform offering community and learning experiences on the future of football. 

Beyond Sport & Women Win

  • Web 3.0
    Assessment & Strategy; Implementation & Delivery

  • A collaborative consortium to design and manage the new Olympism365 Innovation Hub investing in innovations in sport for sustainable development.

  • We are part of the consortium - along with Beyond Sport, Women Win, and ThinkBeyond - managing the Innovation Hub with a specific contribution on emerging technologies.

  • Launch of the first of its kind initiative “Tech365”, designed to explore and incubate emerging technologies that have the potential to accelerate sport’s contribution to the United Nations Sustainable Development Goals.

Are you ready?