We are READY - where sport, tech, and impact unite.

Sport is more than a game. It’s a force for transformation that shapes cultures, communities, and futures. At Ready Sport Global, we put people at the center of innovation, using cutting-edge technology to drive lasting, regenerative impact. As a global collective of bold thinkers, trailblazers, and change-makers, we are redefining the future of sport to be more inclusive, connected, and impactful than ever.

Why partner with READY.

  • With our in-house sport expertise, pioneering initiatives, and global connections in sport and technology, we stand at the forefront, setting the standard for excellence.

  • Our credibility and reputation in the sports industry are solidified by successful engagements with global brand leaders such as FIFA and FC Barcelona. Our agile READY global team brings diverse expertise in sport, innovation, social impact, data and technology, AI, and Web 3.0.

  • We believe innovation is in action everywhere, and it is for everyone. Our goal is to demystify how technology can be used to implement practical ideas and services that drive meaning change.

  • We propel sport into the future, leveraging innovation and technology to drive revenue, cultivate community, amplify visibility, and make a lasting impact.

  • Purpose, positive social impact, and sustainability are integral to our values and approach to sport, from professional to grassroots levels.

  • Human-centered design is at the heart of our strategy, training, and implementation services, ensuring that everything we do is tailored to the unique realities, needs, and experiences of athletes, fans, and stakeholders across the sports ecosystem.

Let’s build the future of sport together. 

Meet the leaders behind READY

Partnering with READY means gaining access to a powerhouse of global consultants, advisors, and innovators who drive impact at the intersection of sport, technology, and social change.

Meet the READY Global Advisors

Our origins

READY was founded to close the gap between sport and fast-moving technology. Too often, the very people who define sport - athletes, fans, and industry professionals - are left out of the innovation process. Many organizations struggle to adapt, unsure how emerging technologies fit into their strategy or what they mean for their future.

In 2022, our Founder and Chief Catalyst, Lucy Mills, saw the power of Web 3.0 communities using blockchain to reshape finance, sustainability, and inclusion. Recognizing its untapped potential for women’s sport, she and key advisors launched READY to prepare the industry for the digital future.  

What started as an education hub quickly evolved into a trusted force for change. READY has trained over 3,000 sports professionals in Web3 and AI, hosted high-impact networking events across Europe, and partnered with global sport and tech leaders on strategy, advisory, and thought leadership.

Today, our work extends beyond education. We help organizations harness technology to: 

  • Make innovation accessible. No jargon, just real solutions.

  • Amplify impact. Whether growing women’s sport, engaging fans, optimizing performance, we make tech work for people, not the other way around.

  • Shape the future of sport. A future that is inclusive, connected, and truly global.

Are you ready?